Advertising & marketing : developing the marketplace /

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by Gifford, Clive.
[ 01. English Non Fiction ] Series: Influence and persuasion Published by : Heinemann Library, (Chicago, IL :) Physical details: 64 p. : col. ill. ; 27 cm. Subject(s): Advertising. | Advertising agencies. | Advertising and children. | Marketing. Year : 2006 01. English Non Fiction Item type : 01. English Non Fiction
Location Call Number Serial Data Published Status Date Due
East Wiltshire Intermediate School 659.1 GIF Available

Includes index.

Why use advertising? -- The advertising business/industry -- Targets and channels -- Advertising's history -- Running an advertising campaign -- Advertising techniques -- Advertising and you.