| 000 -LEADER |
|---|
| fixed length control field |
01157cam a22003374a 4500 |
| CONTROL NUMBER |
|---|
| control field |
00006377 |
| CONTROL NUMBER IDENTIFIER |
|---|
| control field |
DLC |
| DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
200712121348 |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
050524s2006 ilua j 001 0 eng |
| LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2005015146 |
| INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
1403476519 (library binding-hardcover) |
| CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Language of cataloging |
eng |
| Transcribing agency |
DLC |
| Modifying agency |
DLC |
| AUTHENTICATION CODE |
|---|
| Authentication code |
pcc |
| LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5829 |
| Item number |
.G54 2006 |
| DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
659.1 |
| Edition number |
22 |
| AUTHOR NAME |
|---|
| AUTHOR NAME |
Gifford, Clive. |
| TITLE STATEMENT |
|---|
| Title |
Advertising & marketing : |
| Remainder of title |
developing the marketplace / |
| Statement of responsibility, etc |
Clive Gifford. |
| VARYING FORM OF TITLE |
|---|
| Title proper/short title |
Advertising and marketing |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Chicago, IL : |
| Name of publisher, distributor, etc |
Heinemann Library, |
| Date of publication, distribution, etc |
c2006. |
| PHYSICAL DESCRIPTION |
|---|
| Extent |
64 p. : |
| Other physical details |
col. ill. ; |
| Dimensions |
27 cm. |
| SERIES STATEMENT/ADDED ENTRY--TITLE |
|---|
| Title |
Influence and persuasion |
| GENERAL NOTE |
|---|
| General note |
Includes index. |
| FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Why use advertising? -- The advertising business/industry -- Targets and channels -- Advertising's history -- Running an advertising campaign -- Advertising techniques -- Advertising and you. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Advertising. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Advertising agencies. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Advertising and children. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing. |
| ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
01. English Non Fiction |
| LOCAL PROCESSING INFORMATION (OCLC) |
|---|
| d |
659.1 GIF |
| c |
324 |
