Gifford, Clive.

Advertising & marketing : developing the marketplace / Advertising and marketing Clive Gifford. - Chicago, IL : Heinemann Library, c2006. - 64 p. : col. ill. ; 27 cm. - Influence and persuasion .

Includes index.

Why use advertising? -- The advertising business/industry -- Targets and channels -- Advertising's history -- Running an advertising campaign -- Advertising techniques -- Advertising and you.

ISBN: 1403476519 (library binding-hardcover)

LCCN: 2005015146

Subjects--Topical Terms:
Advertising.
Advertising agencies.
Advertising and children.
Marketing.

LC Class. No.: HF5829 / .G54 2006

Dewey Class. No.: 659.1